- Augmented Reality – What Is It And How Does It Work?
- Augmented Reality in Healthcare Industry
- Opportunities of AR Technology in Healthcare Delivery
- Augmented Reality for Physicians
The Potential of Augmented Reality (AR) is endless. In recent years it has become one of the most promising digital technologies. It has been put to use in various fields including medicine, education, architecture, advertising, and many more. Augmented reality is a way of combining the real world and virtual world by overlaying digital data onto real-world analogue views. What’s more, if you have a Smartphone, tablet or laptop with built-in video capability, you can augment and extend your reality with easy-to-use applications.
Augmented reality is …
Augmented Reality (AR) is a technology that takes a real object or space and incorporates technologies that add contextual data to deepen your understanding of a particular subject. Location-based AR uses your device’s (Smartphone, tablet, PC, or other wearable tech) location to determine additional information to share with you (the user) and camera-based AR processes the video imaging to convey a rich multimedia experience. Essentially, the goal of augmented reality is to add graphics to your particular view of the world or product through the eyes of a digital presence.
Augmented reality is different from virtual reality
There is still confusion as to how augmented reality (AR) differs from virtual reality (VR). Augmented reality uses technology to superimpose information such as images and sounds on the world as we see it. Simply put, it adds to normal reality. On the other hand, virtual reality creates a computer-generated environment for you to interact with and thus it replaces normal reality. While virtual reality has the potential to function as a planning tool, augmented reality is unique in two ways: you are provided with information as fast as possible and you do not lose touch with reality.
Augmented reality is accessible to anyone with a Smartphone
Augmented reality is not difficult to use and it is accessible to anyone with a Smartphone that has a modern operating system, camera and GPS. It is an excellent tool that can help you engage with friends, colleagues, employees, partners or investors through extensive augmented reality content.
Augmented reality offers endless opportunities
Augmented reality offers you a wide range of potential applications including:
- Gamification of shopping: it allows you to try on items online before buying them or place them in a space that resembles your home. After all, there is no worse feeling that buying clothes or furniture that you will eventually have to take back because the shirt is too tight or the couch doesn’t fit through the door. AR in retail creates an engaging shopping experience, customizes selections, and provides visualization of products and their features before you pay.
- Enrichment of the learning experience: it brings experiential and location-based learning to students by adding to the existing world rather than creating a virtual one. Students get a chance to receive a “Hands On” experience to help them form connections with the content, location and the peers that they share it with. Adding historical context to a certain space, illustrating the architecture of certain buildings and carrying out scientific experiments without the need for expensive equipment are just some of the ways in which teaching lessons can be brought to life.
- Improvement of healthcare delivery: Augmented reality apps are currently being used in the healthcare industry for several applications such as medical stimulation, pre-surgical assessment, minimally invasive surgery and rehabilitation. These apps have the potential to assist surgical workflow, improve patient safety and help create better patient outcomes.
Augmented reality in healthcare will be revolutionary
Augmented reality has been transforming the healthcare industry significantly, ranging all the way from medical training to pharmacy benefit management. With advances in AR technology, every individual from doctors to patients and everyday people on the street stands to benefit from higher quality care. For patients, augmented reality can drastically improve the quality of treatment they receive and the risks associated with minimally invasive surgery can be reduced. For doctors, the application of this technology is two-fold: it has improved training and education, allowing better visualization of health issues and it has enhanced the ability to diagnose and treat conditions by allowing access to real-time data and patient information.
Whether it is education, marketing, or healthcare, augmented reality promises to bring a whole new world right in front of us. Essentially, it changes the way we interact with space, people and objects on a daily basis.